I can see both your points, but i don't agree. Pipa's view about the importance of the fans is romantic, but old fashioned. Not a single club will admit it, but fans are not that important, television money is. The fans are relatively i
Portant because of the merchandising. The most loyal fans ( the ones that go to all matches) are unimportant because at most big clubs the demand for tickets is very high, so these fans become interchangeable.
The problem is that most football players are not very intelligent and bad communicators. Every time i hear a player say that he finally starts to play for the club of his dreams i have to laugh. It would be refreshing if a new player would have the guts to say: "My aim is to earn as much money, i see this club as a step up to a bigger club and expect to stat two or three seasons. Of course being a professional i will do my utmost to serve the club, but don't expect me to kiss the badge after i score, that would be hypocritical." I wonder how the fans would react in that case.