The keys are legit but quite often the stores don't care where they are getting their supply of keys from so they could be purchased using stolen credit cards or from different regions (eg Bulgaria where income is lower than the Uk hence price of goods is lower)
When I worked the customer support desk for Bohemia to cover vacations we'd often get angry emails from people wanting to know why we charged their credit card to buy 10 copies of Arma3, you'd think common sense would tell these people to get onto the bank ASAP and get the card stopped and then figure out where their details had been stolen from before sitting to write long, ranting emails to the retailers who're the victims in the whole thing because the keys get used and they get no money for them, then have to spend time and resources to track down all the stolen keys and get them deactivated in Steam!
Anyways with the Fifa demo being completely useless (no sliders, no button config save possible) I'm gonna scratch my football itch by getting this on PC (as much as Konami's contempt for PC users completely fucks me off). I'm getting it from my Indian friend ermm
Patelacebo who is buying the game from their Indian steam balance which is topped up with global USD gift cards from here:
https://www.seagm.com/steam-wallet-card-code-sea $29.95 for a $30 USD gift card then the payment fee takes it to around $32, the game itself is ₹ 1,299 ($19.39), to accept the gift/activate/install/run obviously requires VPN for three months but only steam requires the VPN so easy to resolve either via split tunnelling so only Steam receives the VPN or just disable the VPN once PES is launched, I also received No Man's Sky this way from my other Indian friend erm
Rasheshacebo and it worked perfectly, game itself has no interest in what my IP is
BTW I have a discount code to get 1 year's VPN from
IPinator completely free, it's a cheap and nasty app but they have servers in many, many countries and does support split tunnelling although I haven't tested it with steam:
PM me if you want the discount code, the bill you after the year ends via paypal so be sure to sign up with an email address that isn't linked to your paypal account, or just log into the website and choose to cancel "at the end of the billing period" so they don't bill you (just in case they don't warn you they're about to bill you in a year's time!).