I promise I'll tidy this up when I get the chance, but in the meantime, here's what happens when you type out your stream of consciousness...
I don't feel like shots plateau soon enough. Consequently goals can look a bit too similar to each other, because they often hit the back of the net while still rising. It's also why shots from long range are so dangerous - because the ball plateaus very late shots have a flat trajectory, so provided you are facing goal almost any shot below a certain power bar %age is pretty threatening. On the other hand, you have finesse shots which do dip, but those in themselves are so predictable in terms of dip and swerve that they feel like a separate exploit, particularly on manual controls.
The current ball trajectory trends very much towards this goal by Steven Carr (though you can see the ball dropping once it has travelled most of the distance):
YouTube - Stephen Carr V Man Utd
You don't seem to get the odd goal like
this from Nani
because, unless you are hitting a dipping volley or an equally uniform finesse shot, the ball almost always seems to follow that fairly straight trajectory.
Comparing it to these three goals (and apologies to flores as I don't mean to belittle what are still very good goals):
Mexico 4 - 1 United States (Giovanni Dos Santos) | EA SPORTS Football World)
Mexico 2 - 0 United States (Gigi Franco) | EA SPORTS Football World
United States 2 - 0 Mexico (Ricardo Clark) | EA SPORTS Football World
You can see that all three of the goals saved here pretty much follow straight line trajectories. Consequently these shots from the edge of the box would be just as dangerous 30, 35, even 40 yards out. They wouldn't swerve away from goal, and there wouldn't be enough of an arc for the ball to drop to a safe height for the keeper/bounce and lose horizontal speed.
I also feel that increasing the general ball movement, both vertically and in terms of increased swerve due to imperfect connections with the ball, would have considerable benefit in reducing the number of 40 yard efforts. In order for the ball to reach the goal at top corner height from a great distance you should have had to put a hefty amount of power into the shot. If you put less power in then the ball should be more likely to drop and bounce before reaching the goal, losing some forward speed, or being at a height that is more manageable for the keeper.
By putting more power in you are reducing control, and should therefore be met with a less predictable result when shooting from greater distances. Therefore shots from 40 yards are much more unlikely to go in or be a significant threat than currently.
Obviously you do get goals that hit the back of the net still rising from great distances, but those are perfect connections. I'm saying I feel it needs to be mixed up a lot more to
(a) make these perfect connections feel special,
(b) reduce the effectiveness of 40 yard shooting,
(c) make each shot feel unique and organic.