That article
Precision Dribbling
Tactical Defending
Pro Player Intelligence
Impact Engine
This is the epitome of why i know Fifa will never change. Marketing, advertising, selling your product with shine. Aesthetical concepts which are more important then letting the gameplay speak for itself. I'm not knocking it though, it's business gold. It's a buzzword. Hey did you hear about that new [enter one of these] yeah it sounds sweet. When in truth they have no idea what difference it'll really make but it almost vindicates your decision to buy (or want to) the product because you believe that it will be completely different. I know this happens because i've heard these conversations in real life.
I don't think i'm looking too much into it either. Especially considering the past 2 iterations have been down this exact route and neither of the finished products have been satisfying. As Stuart said, it's the same every time. I don't mean what i say in an elitist manner either, it's just that you should have learned that the Fifa business model is all talk by now. Sports games are treated differently to almost any other genre of games. People want to like them because they like the sport in question and buzzwords, and ergo belief in evolution and change, help to enforce that. As i said before, the gameplay should do the talking, not the P.R. hype and marketing and all the fancy labels that EA gives things. It's not like i buy an RPG and it talks for 6 months about Precision Weapon-Dueling, it certainly won't put it on the back cover of the box in bold lettering.
I think i'm just a bit annoyed about reading the same lines from EA over and over. What they say has such little parallels with how the game actually plays. Atleast PES seems a little bit more cultured, rather than being overly positive about everything (with the exception of JonMurphy and Adam) and throwing fancy labels at most of the gameplay aspects.