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Relating to EA in general, but there's often loot box discussion in here, and with FUT being the most successful form of loot boxes in the world as far as I'm aware, it's worth a shout-out:
Eurogamer: EA, Jagex, and Miniclip broke loot box advertising rules
It's an interesting read, and it took a researcher who's conducted studies on loot box legislation to raise this with the relevant authorities (e.g. the ASA, Advertising Standards Authority in the UK).
The "published in error" line is infuriating - but it's also the only thing you'd expect from any company caught out like this. The stat about nearly 300,000,000 TikTok impressions on these ads is particularly scary.
Eurogamer: EA, Jagex, and Miniclip broke loot box advertising rules
It's an interesting read, and it took a researcher who's conducted studies on loot box legislation to raise this with the relevant authorities (e.g. the ASA, Advertising Standards Authority in the UK).
The "published in error" line is infuriating - but it's also the only thing you'd expect from any company caught out like this. The stat about nearly 300,000,000 TikTok impressions on these ads is particularly scary.