I know what you mean, he's a man with feelings, because of the shit storm he receives i have never got involved. At the end of the day people are more important than any game.
If Adam was a kid, then people would be seen in a different light for their bullying.
Also what's worth mentioning is, if your boss tells you he wants it done this way, you can hardly do any other, without losing your job.
To be fair to other people (to my mind), i think it stems from the old WENB podcasts he did with Suffwan & the like. He used to hype up the game too much and it wasn't justified. Never the less, it was no excuse for the amount of shite he has received.