In all honesty, the role of a marketer is to get people to get hyped to the point of buying the product. Adam did his job.
The problem is KONAMI doesn't approach their PES game the way most companies do. There is no beta testing, no community of gamers or well known YouTubers, there is just E3 unveiling and then these events at partnered sites. That's not the same as giving someone a month or two access, and opening a forum specifically for those beta testers.
I was a beta tester for The Golf Club 2 by HB Studios. Without getting into detail, they did things right and they listened to feedback by allowing forum feedback. Gave us plenty of time to test and work out issues that were provided with different versions.
I feel like KONAMI approach PES with too much pride - and it's to a fault. They feel like the PES purist mentality is enough to grab onto nostalgia's sake and feel like they don't need help. The issue is they come back, 3 months down the road, and ask for the feedback. Makes you feel like you're not just a consumer, but you're also part of their late QC team.
They need to either A) sit in a dark room, with PES 19, and turn off the internet, so they don't get any input and CREATE THEIR GAME; or B) Open up the Beta Testing for those influential in the community, that can approach the game from multiple sides, arcade, sim, online, p1vp2, MyClub...the works.