If it's still the same as 2016, you press the through-pass button and position a marker at the same time (the marker can be disabled in the options menu, so if you're not seeing anything that might be why).
The button-press is supposed to determine the strength of the kick (and how likely it is to run on), but if you put the aim marker (which you have about half-a-second to position) way down the pitch, you'll kick it hard enough to get there.
I used to find it really helpful for putting the ball exactly where you intend to, and it stops the CPU deliberately putting too much pace on it and giving the ball straight to the goalkeeper.
But having not spent a lot of time with PES 2016 up until this last few months, I've found I can't get used to it again...
Thanks for that, I must have the marker turned off . .didn't realise it worked like that. . . .and I call myself a Pes fan.