KONAMI does have money and resources. They earn billions each year and it's not only down to Pro Evo franchise

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As to game modes... Dude, get your head out of your ass for once? The online modes FIFA have killed PES for most people.
FIFA online > PES online in terms of game has to offer. The possibilities on FIFA are endless (Pro Clubs, Ranked Matches, Friendlies, Virtual CM Leagues! (this year addition), Ultimate Team, etc.).
What does PES offer in that regard? The only thing worthwhile is Master League Online. That's it.
If you don't see this you're a fool beyond belief... (and yes I do love PES, but ffs seeing what needs to be improved and implemented is not bad idea once in a while

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I also liked FIFA Career Offline Mode better than PES Football Life thing, because it had slicker presentation, was more realistic, but what ruined it was core gameplay elements (btw I loved old Master League of PES 2011 more than FL too).