I really hope PES retail will stay true to the demo, with some changes. Personally I feel Demo2 shooting has been toned down way to much. Certain control shots players do feel like the ball is filled with helium. If you do the training for shooting, with the first one being controlled shot, I don't see how anyone thinks it is reasonable for a shot type strike to hover in the air for so long. Surely professional players can put SOME speed behind it even with their broadside.
The top end of shooting with good players feels spot on, but the average shot speeds feel underpowered. I hate when I am well inside the penalty box with good balance and shot a laces shot, only for the shot to trickle forward. I'd much rather see penalty for accuracy if you shoot too soon after a turn, when pressured etc. A real footballer can shoot a rocket in almost any circumstance, the main difference is where on the ball the boot hits, and thus how it veers off course.
Also heading seems weird. Corners 99% seems to always be headed by someone just as they can reach the ball with the very top of their head, thus always going up and away. I miss the control of headers you had in PES5/WE9, where there was a very clear sense of you being able to tune your players position for how you wanted the header to be, into the ground, straight ahead, near corner, far corner, etc.