"myPES"
http://www.voltagepr.com/release.asp?i=984
Introducing myPES
KONAMI teases new PES 2012 companion to be unveiled at gamescom
Konami Digital Entertainment GmbH has announced it has appointed argonauten G2 to oversee an exciting new companion project for its forthcoming PES 2012 title called myPES. Full details of myPES will be revealed exclusively at gamescom in Cologne.
KONAMI will release PES 2012 on October 14th and is committed to providing users with a rich, all-round footballing experience. The European Headquarters of KONAMI and argonauten G2 originally discussed an idea to extend the competitive element that makes PES 2012 so playable, and have been working closely with the PES Productions development team in Japan to bring these ideas to life.
KONAMI will be outlining full details of myPES at this year’s gamescom in Cologne, where the game will be available for the public to play for the first time. “User feedback is vital in the development of the PES series,” commented Jon Murphy, European PES Team Leader. “As such, we are very excited about the possibilities myPES will bring, and look forward to fully explaining it in Cologne.”
“Pro Evolution Soccer is such an iconic brand and it is fantastic to be working so closely with the development team for myPES,” commented Maik Hofmann, Unit Director for argonauten G2 . “What we have planned will open new frontiers to players of PES 2012 and how they play the game, and we are very excited about showing what we have achieved at this year’s gamescom event.”
I've went on argonauteng2's website to look up what they do and this is what we should be looking at:
What we do
We believe in the power of a good story
A good story is sticky. It involves listeners and invites them to pass it on. Stories are how people have remembered important things, handed down culturally-significant rituals, persuaded one another, and, yes, sold stuff since as long as "people" have been around.
And we argos use stories to simplify the complex challenges of communicating effectively in the digital age. Simply put, we see ourselves as creators and moderators of success stories. Free of media bias, but powerfully informed by the knowledge that there is no "digital culture": digital is the culture.
So no matter which discipline we’re working in at the moment, we work against the same overarching goals. First, always give the brand’s audiences something they’ll want to share. Second, show how the brand offers them ways to participate in its story and contribute to its further development. And third, facilitate the happy transfer of influence – from brand to person to groups and back to brand – that people expect nowadays.
In the end it's a pretty simple concept: you need a magnet to attract people, glue to get them to stick around, and post-its so they can take the idea where they want to. If you're looking to craft success stories, it's a pretty good recipe.
Hmmm... A new way of contributing/feedback?