Mathgamer
Premier League
- 11 April 2016
The biggest player in sports video games has plans to get even bigger — on mobile, in football, maybe even with basketball again — EA Sports general manager Daryl Holt said in an exclusive interview with Axios.
Why it matters: Sports gaming doesn’t get much press, but it’s a surging market with increased competition and lots of players up for grabs.
- EA says it now reaches 230 million sports gamers, and it's trying to increase that to 500 million over the next five years.
- The expansion will involve “new business models, new geographies,” and a sustained offering of sports gaming content to players around the clock, Holt said.
- Part of the plan is to link players to each other. “We're creating very much a social aspect and social networks within our games,” he said.
Source: https://www.axios.com/ea-sports-gaming-expansion-67b16f6e-8c01-437b-93e4-28284d3f7994.htmlWhat’s next: EA Sports’ long-running business model involves annual releases, but much of gaming is moving toward fewer releases that are expanded upon more often — hence the reason there’s always new “Fortnite” content but never a “Fortnite 2.”
- Don’t expect the cessation of annual “Madden” games soon, but Holt said EA is mindful of this shift toward perpetual service-related games, just as it is aware that there’s an annual cyclicality to the sporting calendar.
- “I think it is an evolution that is happening around the gaming industry in different ways,” Holt said. “How we unlock the big beat of sports into that type of a service, I think we'll see over the course of the future.”