Good article in this months uk official ps mag. They talk about how on next gen they have 10 times the aminations of current gen. A new thing called Fifa living worlds which aims to capture the essence of story telling.... They'll use the 3d crowds, new camera angles and the game will recreate over arching stories throughout the season by implementing a sky sports style reporting.
"if you think about tv coverage, there's always a story going into matches and an out one that carries into the story for the following week. These stories over the course of a few games will affect the crowds reactions and the players behaviour."
I'm hoping they'll track things like players sold and then you play against that team at home, injuries caused by other players and the reaction they get the next time you play. Maybe even failed transfers that could be mentioned later when another team bid or sign them?