I don't know I think over the years they have made more advancements than Pro Evo, this year seems to be the year for pro Evo hopefully. But let's not get too cocky and start laughing at EA.
They brought in tactical defending which I think is much better than the old way.
Fully manual controls.
Sliders
Pro passing, which they chickened out of making really good. But still.
Using tricks and moves with the right stick.
New physics system, that although has bugs was pretty damn good IMO.
There are others that I probably will remember later. But to say they are all gimmicks etc isn't the whole truth, the problem I have with the new stuff they introduce they tend to numb it down for the masses and they could have a great game if they didn't do this.
To be honest I think there is a lot more to laugh about and take the piss out of Pes over recent years than Fifa and EA.
This year Pes seems to be getting it right, but in terms of game modes, online, league mode etc they are still quite a bit behind, including things like taking away league mode etc
I don't think Ea Fifa is amazing I know the flaws and the bullshit, but I still don't think they are as bad as people make out.