Perfectio
Legen..wait for it..dary!
Yeah agree with that. Morale was low with my team after some poor results and creating chances was tough, players wouldn't break out of their designated positions and get forwards, no matter what tactics I used.
I gradually ground out some results, praised people in the media etc, and confidence improved. I found as their confidence improves, so does their attacking mentality. They now actually break forwards and get into positions to create chances now.
The key is keeping your subs and reserve happy too, and that's tough. Specially when there are always a couple in your squad that act like such a little pricks, man up for christ's sake.