I think on the individuality front, the bottom line is that the average players feel the same. They don't move differently or have special animations. If that's what's important to you then you're going to be annoyed by the game.
I still think that in Manager Mode, I'll have one player who can score more shots than anyone else, one player who tackles better than everyone else, and THIS HAS BEEN MASSIVELY IMPROVED from FIFA 09. In this demo I'm getting to know squads by each player's strengths and weakness, which was NEVER THE CASE BEFORE. I'm learning about football players through playing the game, which happened to me with PES before, but never FIFA.
But when I move the average players around, and try the skill moves, they will look and feel the same as eachother.
Personally, I don't give a monkeys about that - I love that I will be better off shooting with the guys who actually have decent shooting stats, rather than anybody (regardless of their stats or even their position). But some people do evidently and with the amount of teams and players FIFA has compared to Pro Evo or the NBA 2k series, you're never going to be happy playing FIFA.