MKC
Garra! Força! Tradição!
I see, I didn't think of it this way, though that might be thanks to be never bothering to play online, where things are so competitive, I've been playing against the CPU in both Normal and Professional difficulty, and they're both a good spot for me, so I don't feel the need to get any special players or anything, and feel satisfied with the ones I do get when I'm handed free packs or coins. I suppose the legends is where they make their money, always 3 players out of 150 in the pool, which is a really low chance, and spinning 120 times will cost you over 100USD, so if legends really are necessary to have an edge over the competition's Neymars and Mbappés I suppose this can really make Konami some good money, though it's indeed quite a shady business practice of them.Actually the mechanic isn't as fair as you think: because first of all you would believe if all players have the same good players for free it makes the game fairer and you don't have to spend a lot of money, right? Seems like it but again this is where the special cards come in, the ones you don't get so easily for free or with just login in. Especially the legends, they have such a massive stat boost that they nullify the cards that most players have.
Since everyone has Neymar or Messi, you will need a Beckenbauer or Nesta to stop them. So the need for these special legends is way higher then as if some players had very good teams but others might have less good players meaning the need to spend money is way higher.
Also by making the player feel that he is getting so much for free and so awesome cards, they make him much more likely to spend and overspend. Which is also why they show you often how many cards you can still get 7/8 or 140 of 150.
They give you the feeling you have a realistic chance of getting the player you want (most people don't do the math beforehand). In the beginning you have a chance of 1 out of 150 to get that legend which is I think 0.67 percent. Now imagine they would show you this as a percentage. Less players would buy this offer. But saying you have 150/150 players left. And now you got one player and now it is 149 players of 150 that you can draw from does some psychological mind tricks: you think you make your chances way higher (at 1 of 149 it is still 0.67 percent chance), you accomplish something by ticking numbers off.
Giving many things for free that are low value (and if everyone has these cards they are low value) has been a technique that is used in Asian Free2Play games for a long time and made people spend way more then they are normally willing to do. Also again it makes the special cards look more special and the FOMO factor is way higher this way since miss one week of one of these special cards and you might not be able to compete any more. FOMO also makes players engaged but not because they have fun but because they need to login everyday to get the free rewards and see what cards are on the market this week, so they play the events to hopefully earn enough (which coins wise you don't do, the math behind it is done well, you will always end up missing something to get all.the real valuable players).
All in all efootballs monetisation is very typical for an Asian company, it seems fair at first glance but if you take a deeper look at the mechanics behind it and the math, it pretty fast becomes a very hard monetisation.
It obviously works well for them.
I know what you mean with this need to login everyday, you start to feel that if you don't login then you're missing out on something that you'll regret missing out on, you're losing the chance for free stuff, and our brains love free stuff, we're human, and with time it starts to feel a little bit like work more than a thing you do for the fun of it. I really can't stand micro transactions and F2P models, they're the main reasons publishers have gotten as lazy and shady in the last few years, but it's the way this industry works now, Konami has shifted for a 100% F2P model and they're doing better than ever, which is a shame for all of us that prefer online, and also a shame for people with compulsive behavior that spend more than they can afford, it's a casino without the stigma around it.