I keep pointing this out and it keeps escaping notice. I'm gonna try again lol:
If you downloaded NFG and have it in your library, it now appears to your friends that YOU have pre-ordered the premium player pack. That's how I appear to my friends, and it's why loads on my friends list appear to have pre-ordered it too.
The reason seems to be this: though there is not yet an eFootball game package or page on the PSN store, there is one for the preorder pack; Konami, out of (possibly) laziness/incompetence, have simply rebadged the NFG package, changing the name and image (although, funnily, this didn't work with the thumbnail and name in the cache for some time, which is why people shared shots of them downloading eFootball but with the NFG name and thumbnail in the corner).
Here is my library:
View attachment 122157
As you see, apparently I already have the game!
It adds even more credence to the idea that NFG was basically the same thing as whatever shite they're releasing.
Separately, I don't know how deliberate this is. There's an outside chance they've done it precisely because it shows to your friends that you've pre-ordered, further drumming up demand and FOMO. I really hope not, because that is especially scummy. It's also possible they're just fucking lazy though. (That said, it appears they bought fake social media followers recently, and they had a suspiciously positive like count on their trailers within a couple minutes of release.)
In any case: don't go by screenshots of PSN pre-orders until and unless they actually fix this. I wonder what real demand there is.
Edit: example of the shoddy rebadging in action -