As someone who works in marketing, this absolutely REEKS of someone saying to the social media team "look at all the awful feedback online and in the survey, we have to say SOMETHING to calm them down or it's just going to snowball".
The fact that this tweet comes out of the blue, almost one week after the release of "New Football Game", just backs that up.*
The language is a giveaway - you can hear the exclamation marks.
"This is a limited (!!!) test."
"Gameplay" - notice how that's the first bullet-point in the list, too - "will (!!) be improved."
...but "improve" says to me that this is definitely the base (but then, obviously it is, they've not created this code for a laugh).
*The top comment underneath it just echoes how tired loyal (and frankly desperate) fans are. Though of course, there will be those who argue that it's just spoilt gamer rage more than anything, which I can't 100% disagree with.
Saw this too. Made me laugh. I've said before that I don't think their terrible marketing here will actually impact sales, but I say this with no experience of marketing. What's your view?
I really wonder who handles PR, Marketing and Social Media for PES. It's been a shit show for years now
My thinking is that it goes above all those roles. Like, it's not hard to decide to put out a tweet, or decide on the wording, and just do it. So either you've got relevant employees just twiddling their thumbs, or you've got executives higher up who won't give them the green light. I think it's more likely to be the latter scenario, surely?
I trust Konami full, that this is not the game we`ll get in September or October this year. Just an online test. Let`s wait till July when the announcement is comming.
The absolute state of this. They've just all but confirmed it's the next PES game on their official communication channel. How do you not see this? Do you think the official PES Twitter account is letting everybody know about their new beta, promising improvements to various aspects of the beta for no good reason? They refer to "
the game's official launch" on their website; they say "
This game is currently under development". They pose the question for the player, "Will my data be carried over to
the officially released product?" They answer "No. Unfortunately, none of the data from this test will be
carried over."
What game, what launch, what is being developed, what officially released product in the future, carried over to what?
If you still can't see that this beta – early code, buggy, unrepresentative – is a version of what is to come, at this point, you are wilfully blind.
Standard caveats: it could be improved so much by release that it's actually a good game; there are things in this beta that I even like; the graphical fidelity will clearly be much improved; we can plausibly expect certain button commands and gameplay features to be reintroduced; game modes may well be re-worked.
Edit: couple of wonky sentences corrected