Marlon Anthony
Purist
Well firstly, They aren't just competing with FIFA anymore, They're competing with all online F2P and pay to win games now.Of course it's subjective - and yes, above all I agree about the ban on lootboxes. I just think Konami are mad to think they can compete with FIFA in this way.
They're competing for consumers regular cashflow not just football gaming fans initial annual investment, and there's only so much money your average working class gamer is willing to invest per month on their favourite game and if one game frustrates them or isn't fulfilling enough, they'll move on and find another that is. Like I said, It's not just football, if they don't get their buzz from PES or FIFA, they'll migrate over to CoD, Fortnite, APEX, PUBG etc.
Secondly Konami might not match FIFA in terms of revenue regarding myClub vs FUT but they still make a damn lot of money either way so there's definitely incentive for them to carry on as they are.