I am using a Dell monitor, the movie preset for this monitor is a bit too dim for my liking but it did help. But my display has turned to blueish tint
Edit: i have found my sweet spot by adjusting the hue, saturation and contrast in my monitor setting. I set to movie preset and bump up the contrast and brightness. But i'm not sure how it will show on my daily use or with other games with that setting
Your mileage may vary from mine but initially setting to THX I thought "Too dim, and that white ain't white, it's more orange" and after a few hours/sessions my eyes just adjusted and saw it as white to the extent that when I flicked back to game mode (which I was using previously) it was all too bright and what I thought was a true white there was now blueish, ha!