I guess it'll work (keeping players interested) while they are drip-feeding the game modes, but yep, not sure how they can make decent money on this long term. I play very little online though, so maybe people spend a lot on coins to get better scouts on MyClub for example. I doubt they will reset everyones team back to base level at the start of each season, so not sure where the incentive will be to spend money to continue building your team.For them to make a ton of money they have to keep gamers interested in the game from day 1 and for many, many months after the launch and honestly I doubt they can. A F2P model is incredibly difficult to keep people interested in. It could all go horribly wrong for them pretty quickly.