Yeah Konami is just really bad at this. But hey at least they make great players accessible for everyone.. not like in Fifa where you have to spend (and this is no exaggeration) about 600 Euros just to get Ronaldo.

Konami already ruined it in the first week where they put out the featured players and there was this dude Ziyech (you also mentioned) who had a 97 rating and is therefore the best player in the whole game now.
They seemed to learn from that mistake as the ratings went a bit down for the featured players the following weeks but they are still way too high and like you said they are way too easy to get.
Konami should try to get a balance between a good challenge and not being unfair and money grubbing like EA.
Master League Online 2011 was perfect in that regard but that was before all of the real money shit.
By the way.. is this dude Asim not working for Pes anymore?

He doesn't post anything about it on twitter and seems to be really depressed the last weeks. Feel sad for him but always thought that this the completely wrong job for him. He seems to be way too sensitive and coulnd't handle criticism about the game well at all. But isn't that a huge part of the job?! He took it way too personal and although there are some pretty messed up guys out there on twitter I always thought he should just take it way easier.