Tap R1 before shooting. Much more power. Hit some belters already... But they mostly end up on post/crossbar
Want to reply to roma about my comment when I said about speed.
It's different when running ON EMPTY field with ball/without ball. Yes, running in straight line without any player surrounding you is easier. You don't have to concentrate on what's going around you.
Watch how CR7 plays in real life or Messi or Bale. They only reach full speed when they have space. If there is defender in front of them, they switch to close control or do skills to beat them... (CR7 goal recently vs Galatasaray).
If you have space on wings in PES you can exploit it. Fast pressing R1 when on wing gets you lots of space I find.
Can't do it through the middle as it's usually packed in my case, so getting behind them is quite a challenge ^^ (and nope, I am not through ball exploiter).