dplane
Big Kahuna Burger
Here's my bold prediction for the season. If we don't get in a single midfielder of quality (and it now sounds like we won't) we're going to finish either 4th or potentially even 5th.
Because at some point Michael Carrick will be injured, and we will then have 0 talented central midfielders playing for us.
I hope this happens. Because I've just checked and despite all of this summer's woeful business, poor preseason and our rivals strengthening significantly, our share price has continued to rise since June.
And in the end, Ed Woodward is there to do one thing, and one thing only: maximise shareholder value.
So if bringing in tire sponsorships rather than new players is the best way to achieve that, then so be it.
From the Glazer's point of view, financially there's not a ton of difference between finishing 1st and finishing 4th. So why bother trying to spend alongside sugar daddy clubs - when your club can just be the top of the 'profitable' clubs?
Let's not forget there are still a significant number of influential millionaires walking around the place who would not accept a shift away from performance on the pitch.. SAF included.