The people in the gamechanger group should be people that really try to push EA to the limit, otherwise nothing will be changed (like with FIFA 10).
Most are to be fair. But it's become quite clear over the course of 2 years that actually achieving some of the things we want just isn't doable in the space of yearly iterations.
It's very difficult to stress you want something in the game and they turn round and say yeah we want that too but we can't do it in a year.