In the end, whatever they're trying to do with this game/app doesn't matter and will flop (will not last long) with their "new crowd", taking in count some objective and logical arguments about their wrong plans/misdirection:
- eFootball release date - people will install the app on the 30th because it's free and they'll try few friendlies. Even if the actual hidden gameplay will be considered a gem, the new crowd (and even the old one) will not stick with it, because the next day on 1st October they'll play FIFA, and from that moment players will not think and go for a turn around later (will be mostly forgotten)...
- modes and features - nobody will stay almost 2 months playing friendlies and wait for those online modes to kick off (new crowd), and especially 6 months to pay for those offline modes in a F2P game. By that time knowing that eFootball is focused on live service will be mostly dead without having an active online userbase ("new crowd"). FIFA will have everything included from day one: offline/online, lootboxes for gamblers (you name it), customization for teams/stadiums, updates for their modes to keep everybody invested into it...
- in game presentation - though Konami are trying to include some improved cutscenes and some fluid transitions between plays, those will not save their game; it's still bland regarding its presentation comparing it to FIFA taking in count specific leagues flavours, licenses, dynamic commentaries, crowd atmosphere, graphics, UI etc. FIFA recreates that way better for every type of "crowd" because that feels like football (even if it not plays so much like football)...
- transparency - eFootball is a shy mystery even to this date, we don't have anything related to gameplay three days before "release", and that reeks from miles.
In this regard FIFA maintains the advantage, because they were more transparent, and we knew for about one month earlier how the gameplay will be. Ice skating like always, but (it's a big but) with one step in the right direction taking in count how users from other threads or forums are mentioning on how feels the gamepaly after playing the final product. Seeing something changing in a positive direction and being transparent about what's in the final package of the product, it's way better than what Konami did and continues to do like a boss...
Those facts alone are just making eFootball a joke in comparison with the competition, and will reflect some consequences that will make every type of crowd even less interested in their product than before (without taking in count those lies & false advertising or monetization issues, because that's another big and fat topic).
For most PC/console users on the 30th will be like, yeah sure let's give eFootball a try:
Friday night -----> free install while drinking some beers ----> testing few matches ----> mehhh ----> uninstall ----> remove from library... That's all folks !!!