Let's face it! All the "new" gameplay mechanics and button mapping, most are copied from FIFA ! Running with R2, everything new in defense is completely copied from FIFA, ball shielding, etc. Even the terrible "Shots" from the NFG feels and looks like FIFA game. 90% of the "new" things in eF are made to please FIFA fans, not PES fans. This year, Konami are making FIFA bootleg F2P game, hoping that those addicted to UT and microtransactions will also agree to try eF.
Yes, of course it's a stupid plan, but this year everything Konami is doing is stupid.