The only new thing is the create club stuff. I don't know. I think they act like there's no competition for a few years now, just a couple of years ago career mode was broken and #fixcareermode was trending, they've doubled down on ridiculous e-sports gameplay and animations like there's no serious alternative.
They are launching with a demo and no myclub mode. My guess is they are just struggling to port stuff over. ML is lower priority, coming later. I think it's just a port-job and it will be almost identical to previous years. Just with ugly neon yellow & black menus!