The plan will see investments over the next three years across multiple grassroots football projects. This announcement follows EA SPORTS’s new brand identity, logo and vision reveal for the interactive future of football: EA SPORTS FC.
“EA SPORTS FC is a symbol for a positive future of football, and that future will be built on providing young people with the access and tools necessary to follow their dreams,” said David Jackson, VP of Brand Marketing at EA SPORTS. “We are looking forward to partnering with football organisations and icons across the globe to inspire the next generation of young football fans and grow their love of the game.”
Today was the first of many FC FUTURES activations as EA SPORTS and the Football Foundation, the charity of The Premier League, The FA and UK Government unveiled the ‘Rocky and Wrighty Arena’ at Turnham Academy in South London. Opened by England legend Ian Wright, the pitch will provide additional football access for youth in the area and help inspire the next generation of players.
FC FUTURES will build a publicly available library of training practices, produced in five languages, that will be available later this year for young players and community coaches to view online and use for their training plans.
Additionally, FC FUTURES will provide community access to football by supporting the creation and refurbishment of pitches, facilitated and distributed through foundations, federations and leagues.
Lastly, FC FUTURES will invest in grassroots training accessories which will deliver football equipment in the form of balls, bibs, cones and wider essential equipment.
https://news.ea.com/press-releases/...bally-to-Grow-Community-Football/default.aspx