The more I play the faster than the demo I think it is, no that's not right, I know it is. The reason for this, is the tiki taka passing of every team the cpu controls, 90% if not more if 1st time passing its pinged about, when you have the ball then you can determine the speed of play but when the cpu team has it, it is faster because of the 1st time passing and if you go from Reg to Pro to Top Ply to Sup'str then its faster. Lower level gameplay setting Reg, the skills of the players is not as high, so the gameplay from them is slower at Reg than it is at Top Player. On top player which I play, Superstar is to ping pong from the cpu for me, I put game speed to -1 then -2 and at -2 for me it felt more like the speed of the demo.
Every single team the cpu controls plays the exact same style, maybe a bit more midfield from some not a lot , its out wide cpu (either wing) player 40yrds from the byline a couple in from the sideline, lays it back and goes off goes towards the byline, his team mate hits a ball towards the FB space. Then 2 things, usually a low ball into the 1st cpu player and he either turns towards goal and shoots or turns or backheels it to a team mates directly behind him, he does the same he either shoots or passes or backheels it to a team mate behind him for a shot on goal, sometimes they might cross a high ball in but mostly its low ball in.