To be honest, while i always say that I love licenses cause i'm lazy, i don't mind if i went back to the old PS1 days where its fake teams playing great football. Or even if the only license we have left are J League (cause there's no way the Jap league will sell its license exclusively to a foreign company knocking out its own "brother". Just look at XBox360 vs PS3) and a few teams.
As long as the gameplay is great, the players are there, i can play this decent game. Of course, to the mass public, this will never work as there are so many times when I see kids asking parents to buy FIFA over PES cause it has the licenses and them calling PES "fake". But I can't blame them. imagine playing NBA2K with fake teams...People were complaining when Jordan alone wasn't licensed in the old NBA games cause his rights were too expensive and when in 2001 (when he was at wizards) he was licensed, NBA Live's sales sky-rocketed because of it.
My point is, focus on gameplay, you will get the hardcore gamers, the real football simulation lovers to buy your game, focus on licenses, you get the rest. Not a hard choice for EA nonetheless.
I fear that in the future, only Winning Eleven will be sold in Japan and no where else...