My comparison and argument is mainly with the devs statement regarding international management and the % playing as an international manager. I highly doubt the % will be higher in women's management mode. I know from a business point of view the market is there and I know more females are into videogaming now but Football Manager is a different beast of a game.Anecdotal facts are never useful in arguments. I know professional women players who play football manager (both current and former) and also female gamers who play it and now? See not useful at all for an argument. What is useful is looking at the business case and where women's football is now:
Women's football is growing and also part of the football world. You now have the big tournaments have good viewership numbers in main countries, you have higher attendance for important games in women's leagues and Champions league. In Spain and UK the Women's game is now a legit alternative to the men's game for many having affordable prices and being more kids friendly.
So investing in it is a smart move into the future since the women's game is growing and will continue to grow.
Just from a business standpoint alone it is understandable regarding long term goals and even if you put that aside, the size of women's football and attendance and viewership numbers alone make it a valid point to be in the game the same as some of the men's leagues in it.
Add to that viral marketing and PR opportunities (look at how much EAs implementation of Women in Career Mode is mentioned this year all through the media) and it is an easy business case to make.
Also: I started playing Championship Manager 2 even when I didn't fully understand it because I could play my favourite team. Seeing how nowadays gaming is also something girls do who says there won't be girls/women who will become interested in managing their favourite women's team that has their favourite players in.
The points I've made come from personal experience and I'm glad you know women playing the game. If 20-30yrs old females are playing Football Manager I'm speechless and I would love to see that if there are any YouTube videos.