All this news about the FIFA license and how they want EA to pay $1B, but what does having this license actually grant them other than the "FIFA" name? What would opening it up to more developers actually achieve?
The club team licenses are either done as part of a league license or with each individual club, the player likenesses are through FIFPro, they have the UEFA license for those competitions etc... FIFA doesn't seem to contribute anywhere.
Maybe the international teams or World Cup likeness could be affected, but they barely make an effort for international football anyway even with the FIFA license - loads of teams missing (Peru, Switzerland, Turkey etc.) and they haven't included a full World Cup mode including qualifiers in a FIFA game since RTWC'98. Lately the World Cup and Euros only appear in games in the year of the finals as a DLC for the missing teams/stadiums (and an excuse to release special themed cards for people to gamble for).