As a gamer, I just hate that it exists, but I know that because there's so much money in it, it will
never go away. You could discount this as a silly cartoon but it's not -
this is how it all started, and this is still the truth. It generates so much money, but none of it goes back into development - just straight into back-pockets.
Again, taking all legal/gambling arguments away, I hate that it exists because it means you don't start Ultimate Team with a bronze team and work your way up against other bronze teams,
which is how it was when it started. I used to enjoy it. Me. Mr. Offline.
Now you pretty much start with a full gold, world-beating team from day one. Which, to me, is 90% of the fun gone. Even if I want to play an all-bronze team, I'll never come up against another all-bronze team. I'll just get murdered by L3g3ndZ Un1t3d.
Speaking of which, guys like me can fucking
for-get ever getting a "classic player". I can't invest the ridiculous hours, grinding and grinding, saying goodbye to the girlfriend and the social life, to get enough coins (and keep paying contracts etc.) to get one. "Hey, guys like you! There's a solution! Get your credit card, buddy!"
No. I'll just not play your game instead. You will not force me into having a fighting chance by making me pay twice for your game. Put me against other FUT players who don't spend money, that'd be fair. Oh wait. There are none.
THIS is where I get to kids buying it etc... I (tragically) care more about the above, and would rather any connection to real-world money was banned. It's supposed to be a game.
People are morons. Morons have kids, and kids inevitably know more about this stuff than their parents, who might assume "microtransactions" are what it's called when you buy Skittles with your credit card.
To shift the blame entirely as EA does is pretty disgusting. Last time EA had a big problem here (when coins were getting stolen from people's accounts), they took action. They added that (really annoying) security screen that comes up every time you log into FUT for the first time, where you specify your secret question and answer. An extra level of security.
Another huge problem arrives. What are they doing about this one? The biggest source of their income? Nothing. "You can lock it down on the console." Yeah you can, but A) you have to be a little tech savvy to set that up, B) parents will (I think reasonably fairly) assume it's difficult to spend $1,000 on a game without
something raising an alarm and/or rejecting the payment, and C) you advertise to children, and specifically Ultimate Team in some instances - therefore, this responsibility is firmly on your shoulders.
What can they do? Limit spending to X per day, for a start.