mfmaxpower
International
- 29 July 2010
I guess we keep praying as we do every year that Konami bring out a product that can hit EA in the only place they seem to care about.. Sales...
What was it Einstein said is the definition of insanity, doing the same thing over and over again while expecting the same results?
Just like EA knew when it forced the NFL into exclusive rights, thus guaranteeing Madden's dominance, so too EA knows it has no real reason to fear PES, at least when it comes to sales. Counting on PES to force EA's hand seems a futile strategy to me.
Even if PES continues to rebound, and even if FIFA were to lose "the hardcore" and many of the single-players to PES, I'm not so sure EA would even care at this point. The addition and development of UT has been pure genius for EA, and I wouldn't be surprised if in their calculations they don't figure 2 UT players to be worth 3 "hardcore" or single-player fans. Hell, with the way some people spend on UT, I wouldn't be surprised if it weren't at a 1:2 ratio already.
Until EA has a way to increase their profits from the rest of its fanbase, the UT fans will be preferred and FIFA will be geared towards them. DLC might just be the only way to make single-player FIFA fans relevant again to EA's cost-analysis reports. Because at the end of the day, that's what it's all about.
Last edited: