well, first of all, how you counted all those "kicks" as you called them?
And second: that only shows that Messi doesn't know to shut up. I don't know if anyone of you watched movie called Les Arbitres which is about referees in EURO 2008. Before tournament started Platini said to referees: (not 100% correct quote)"You have tools to make them respect you. So use them". He said that story after he told a story about two referees from his time. One will let you talk for the whole match without even trying to shut you up, while other one would show you yellow card at the moment you open you mouth. And I like those referees. Players are there to play, not to moan and surround referee whenever there is player on ground. That is why teams have captains. It is his job to represent team and if they feel something is not fair he is the one who have obligation to speak to referee. No any other player! Not Messi, not CR, not Rooney. Just the captain.
So from that, my advice to Messi and all the ones who get yellow cards for moaning would be: shut up!