Just played it on PS3, got a couple of games in Krylya Sovetov - Zenit and Barca-Spartak (the current EAFC challenge).
First impression: man, how crappy and slow everything is on PS3 compared to PC! And PS3 joystick is shit for FIFA, I much prefer XBOX one that I use on PC. Also, the console freezes when I try to play skill games mode.
The game is much slower than the demo. About the pace of FIFA12 retail. I guess EA did the same thing as with 12 - fast demo, slow retail. Good.
Hulk and Witsel are at Zenit. Great

Hulk even has a real face. None of you care obviously, but anyway.
Otherwise the first touch seems a bit toned down from the demo, which is a slight negative, but it's still there for the most part. Passing and shooting, keepers, all that is like the demo more or less.
Anyway, I'll say it again. if someone has a decent PC, do yourself a favor and play on PC. You can even HDMI it to your TV if you need that big screen. PC version will be much smoother, better looking, and more customizable than the console ones. Night and day. Next gen consoles can't come soon enough.
UPD: Played some more. Headers are OP it seems like. I was Zenit against Chelsea online season. Lost 2-4. Chelsea guy scored all 4 goals on headers. I think he had like 5-6 shots and all headers went in. That was with Bruno Alves and Lombaerts as CD, which are both great in the air, so seems a bit unrealistic.