Today, Sky Sports released "Halo", a "for-women" media channel (TikTok specifically).
They decided to dumb this down to an astonishingly patronising degree for the 21st century.
Those hoping for deeper, more insightful content on womens sport specifically, were presented with clips and interviews (from mens and womens sport) with sparkles and emojis layered over them, talking about Starbucks drinks and pretty things. "Slay queen!"
The reaction to this -
taking a subject matter people are deeply knowledgeable and passionate about, and treating them like idiots - has been fierce.
What has this got to do with FC?
Well - I really don't think it's unfair to argue that FC's default gameplay ("Competitive") is doing the same thing, and I'm wondering just how low it will have to go before it gets a similar reaction.
There may be more "leeway" with it being "just a game" - and I totally understand - (even appreciate) the game has to be made primarily for the lowest common denominator...
...except I truly don't believe that's who the game IS being made for, as I think the lowest common denominator would still want a football game where matches mirror real-life, where scorelines rarely add up to double-figures and humans move at human speeds with human ability.
Instead, it's being controlled by streamers (like CoD - see below) and those who simply have to win every game to retain their "pro" status, who need the game to be as familiar, 1v1-based and streamlined as possible, every year.
They actively don't want a football game, they need an "eSport" - but to be frank, calling FC that seems a big disservice to other eSports that represent a hell of a lot more of the "real thing" than FC does and
really make you think - even if they're not the most accurate simulations, e.g. Gran Turismo.
I also appreciate the fact that Authentic mode now exists, which is a very clear attempt to reach out to the more passionate football fans looking for a realistic experience.
But that's still, right now, a bolt-on mode that's not miles away from the default game, that can't even be used online
with friends - let alone competitively.
It's a step in the right direction, but I think it's short-sighted (and patronising) to treat it as the "alternative" experience, rather than blowing people away by giving them a fresh, grounded, much more thoughtful experience by default - instead of treating the majority of their audience like children.
(Unless that is the primary target for their base gameplay, which would be odd when it's the "pros" getting their demands met, rather than the general public - and again, shouldn't that mode be the
alternative and not the main game?)