this is capialism, the comanys have to make prfit, thats for shure...
the problem with konami is that there is no innovation, john murphy sad that years ago, if you cant defeat them (fifa) by licencess and marketing than you must defeat by innocations and gameplay.
konamis gameplay is gone of its magic, and the right way for PES maybe is to outsource OR deliver a game as a service like almost other game titles except sportgames, that means sell that game for 30€ and upgrade it for free, nee gfx, new animations, new physics... make that game permant better and let them just pay for new leagues and rooster updates, maybe 5€ for each leauge and 2€ for summer/winter transfer (in game content). NO longer that yearly cycle 20,21,22 where nothing really is changeing.