Reporter: “Dana, you know about the UFC.com is streaming live to England?”
Dana White: “Yeah, and we’re on the channel 433.”
Reporter: “But some people don’t have Sky so can you assure them…”
Dana White: “I know, you know what, I’m getting Twittered by people fucking that want to murder me in England because of this. Do you think that we don’t want to be on the biggest platform we could possibly be in to show UFC 100 live? You know, like I say, for us to navigate and do our business in these hard economic times it’s crazy, you know, the network that we’re in business with goes out of business. What the hell am I going to do? I mean, what do I do? If you don’t think we’ve been working our asses off trying to get this thing on a great platform and we were this close to getting a good one and just didn’t work out.”
Reporter: “Are you worried that the stream is not going to be good enough?”
Dana White: “There’s nothing that I can, there’s nothing, I’ve… we have done everything that we could absolutely do to make this happen for the UK fans. Listen, for any UK fan to be pissed at me about UFC 100, I have battled and fought and done everything I can to bring MMA to the UK. And, the UFC. I mean, I was fucking getting my ass kicked over there, I was losing hundreds of thousands to millions of dollars going over there, my first time in there I spent probably fucking $8 million dollars more than I should have on marketing, I mean I have done everything that I can do for MMA in the UK.”
Reporter: “And you’re not going away.”
Dana White: “Exactly, and we’re not going anywhere. We’re going to figure this thing out, we’re going to keep battling over there until we figure this thing out. We’re in the UK to stay and it sucks and I’m sorry that we can’t have a better platform you know to be on, the one that would make everybody happy but I’m trying.”