It seems to be true due to the fact that, if you take a good look, the Carlsberg font and the team emblem are not proportional in accordance to those in the photo, in other words, they are stretched up. So, you can deduce that the adidas logo would be over the shirt's neck. It just seems to be a mapping thing, probably adjusting the mapping coordinates would correct that.
At least that's what my eyes and little knowledge can tell by seeing this image.
Cheers mates.