The last few pages have been a really good debate, thanks for all the material guys. Genuinely, I think it's fascinating - because I'm sort-of on the fence, in the debate between "EA should make the game represent the sport it's supposed to be based on", and "they make one game for all gamers, and the opponent AI is much better, so let's give it a shot".
As Matt says, if we were in control of game development, it would be a different game (and in all likelihood, 100x better - in terms of what we're looking for, and in terms of a representation of real-life). But, we have to accept that FIFA isn't changing, whether they get bombarded on social media or even if sales drop.
If they don't develop three different games for three different types of player - and why would they do that when it would cost them more money and football fans from each camp will buy it anyway and "settle" because the alternative is even worse (a game as torturously stiff as PES, and with none of the licenses) - then FIFA will always be this way.
The amount of development time they have is genuinely tiny (and in the case of PES, the dev team is too). The best games take 3-5 years of development and a decent investment. FIFA doesn't get that - and even if you have a "three year plan", after one year you've got 10,000 valid complaints. To continue selling the game, you have to fix the bits people complain about the most (which isn't the "skating" or the defending, by the way - which would be my top two - and even in the case of defending, most people complain that it's not 1v1 ENOUGH).
Add to that having three sets of users with distinctly different desires... You can't do it all in a year. So a "jack of all trades" game that never seems to evolve is the only answer they have, without doing what Konami have done (and I can't praise them enough for that).
There's even more to consider - there will be a board-level fear that changing the game "too much" (i.e. starting from scratch) will end up putting off big customers (i.e. the kids who love FUT). We're all guilty of looking at football games in the same way that a movie critic judges a movie, as opposed to the publisher and/or the marketer. They're not producing these games for us to write essays about how marvellous the game feels. They're producing them like fast food. Get them hooked and for God's sake don't change the recipe too much just in-case.
On top of all that, even... Gaming has changed (for the worse). Gone are the days of buying a PES game, being terrible at it because it's so hard, and sticking at it until you start making decisions like a real footballer would have to make, and understanding that your pass just went out of play because you tried to do something stupid. Nobody wants to do that any more (except us). If they don't like it on day one, they jump into the sea of other games out there aimed at a mass-market, which don't bite you if you do it wrong.
But one thing that gives me hope, in a world where all sports games with mass-market appeal seem to be sped-up and dumbed-down...
PGA Tour 2K21 released last week. All the marketing is based on the licensing, and/or wacky videos where your mates get pissed off when you beat them, or designing stupid courses with skyscrapers in the middle of the fairways etc... The fans were fearing the worst.
Then it was announced that, when you play online, you're locked to the medium difficulty (called Pro). Cue a few hardcore guys (including me) shouting on the dev forums about how it was going to be dreadful playing online, with everyone getting superhuman scores.
Then, the game released. The devs kept the core values of the game in mind** . They've released a game, that they're mass-marketing, and that has sold bucketloads... where the standard difficulty is off the charts. It's absolutely hard as nails. I've not seen that for a long time in a mass-appeal title. It's absolutely punishing. But it seems - so far - that most of the people who buy it, are loving it. A few are crying that it's too hard - but they're sticking with it.
**The problem is... The core values of FIFA aren't simulation-based, no matter what FIFA 16 was like - those times have passed for all the reasons I mention above. The only way we'll ever have a game that truly blows us away is if a third-party comes along - or if the PES reboot next year is sensational. It might be our last big chance.