Who Brings In the Money for Real Madrid (Off the Pitch)?

[lumlum]

I was reading a list of the highest payed footballers in the world, and Real Madrid was the club with most players on the list. I thought at first that Real Madrid was being swindled by their players, but then I started to wonder how much money do they actually make off their players outside of the pitch?
One the reasons Madrid supposedly bought Becks was because he was so marketable, so does their highest payed player actually makes the most money for them?
So does anyone know?

 

[loz]

You would hope so, as he isnt doing it ON the pitch!