Marathon bar set to return 18 years after Snickers rebrand

[Radiation]

Marathon bars look set for a comeback almost two decades after the brand was renamed Snickers.

Confectioner Mars re-registered the name as a UK trademark in what looks to be a bid to cash in on consumer interest in nostalgia.

It is the latest in a line of relaunches for retro brand names, coming just weeks after Mars announced plans to bring back another former favourite, Opal Fruits.

Marathon was renamed Snickers in 1990, after Mars decided to scrap the British brand and bring it into line with its global operation.

Cadbury pioneered the craze by bringing back the Wispa bar initially for a limited time only. The move was so successful that Cadbury has brought Wispa back permanently.

http://www.brandrepublic.com/News/808377/Marathon-bar-set-return-18-years-Snickers-rebrand/

 

[Dermot]

What if this came out but in the store there was also a marathon from 25 years ago, that could make you really ill.

 

[jaygrim]

What if this came out but in the store there was also a marathon from 25 years ago, that could make you really ill.

I'll give it a try.

 

[DagsJT]

Wispa's permanently? I don't see any in any newsagents or shops I go into

 

[Tim7]

I want the cadburys marble bar to return .

 

[Placebo]

It was 18 years ago when it was renamed? Holy fuck I'm old, can remember it clearly........

 

[Clockender]

Wispa's permanently? I don't see any in any newsagents or shops I go into

I don't know why I know this but apparently I read that they are being re-introduced in October.

Edit:

http://www.wispa.co.uk/

 

[DagsJT]

I don't know why I know this but apparently I read that they are being re-introduced in October.

Edit:

http://www.wispa.co.uk/

 

[Yana]

I'll still eat Snickers no matter what they're called, I don't care about the name as long as they still taste the same, and Whispas are Godly too. FTW!!

 

[Joe]

ok this question has nothing to do with Marathon bar but its been buggin me for years and I would just like to check to see if im going mental.

Was the Milky Way chocolate bar brown inside before becoming white?

 

[BobbyBox]

ok this question has nothing to do with Marathon bar but its been buggin me for years and I would just like to check to see if im going mental.

Was the Milky Way chocolate bar brown inside before becoming white?

Yeah I thought it was darker aswell.

 

[Chris Davies]

I want the cadburys marble bar to return .

Damn fucking straight. That was a brilliant chocolate bar. God that was good.

Was the Milky Way chocolate bar brown inside before becoming white?

It was, yep. We used to buy them for my nephew, when they went white he thought he'd been given a mouldy one.

 

[CW]

I want the cadburys marble bar to return .

After a quick Google search its still being sold in Australia, bit of a trek like but now you know

 

[CW]

Milkybars don't taste as good as they used to...

 

[Joe]

Oh thanks god! I knew I didnt make it up

I can sleep now

 

[Tim7]

After a quick Google search its still being sold in Australia, bit of a trek like but now you know

Idiot






:w00t:

 

[matherto]

I want Maverick bars back as well.

 

[jaygrim]

Milkybars don't taste as good as they used to...

Didn't you used to look like the milky bar kid?

 

[Nick Cave]

never a big Marathon or Snickers fan, the only good peanut is dry roasted or in Peanut butter, Give me a good old Yorkie Raisin and Biscuit... Or some nice Celery or a Carrot...

 

[gomito#10]

i havent had a snickers in 10 years probably, hmmmmm snickers

 

[Coopz]

Snickers are horrible

 

[ash]

It's all about Crunchie!

 

[Dermot]

Stop calling it Snickers guys, clearly we should all be concentrating on getting used to calling it Marathon.

 

[Clockender]

It's all about Crunchie!

:thumbup: Crunchies rule