EA and Visa Team Up to Launch a Global, Multi-Year Partnership Across EA SPORTS

VierGraustufen

League 2
Joined
22 August 2007
Location
Bern
Team
FC Bern 1894
ENG:
https://www.ea.com/en-au/news/ea-visa-partnership
DE:
https://www.ea.com/de-de/news/ea-visa-partnership

Three soccer players in blue “VISA” jerseys celebrate with raised arms on a stadium pitch, surrounded by a packed crowd and bright floodlights.


Key highlights will include:

  • Player-First In-Game Experiences:
    • Within EA SPORTS FC™, players can participate in limited-time challenges and live moments that grant in-game rewards as they play and compete.
    • In EA SPORTS™ College Football, players can unlock in-game name, image, likeness (NIL) sponsorship opportunities within the game’s career mode, Road to Glory, reflecting how real college athletes partner with brands. As players accept branded deals, they receive boosts to their stats and attributes, mirroring real-world sponsorship opportunities for athletes.
  • Rewards That Extend Play and Community: Players around the world can earn in-game rewards and participate in a branded Visa Objective inEA SPORTS FC™ 26, including Squad Building Challenges and a branded Visa Live Game Mode. In EA SPORTS™ College Football, players can participate in Visa-themed College Ultimate Team (CUT) challenges, featuring curated objectives, lineup-building moments, and limited-time events, to earn in-game rewards and engage more deeply with the Ultimate Team experience.
@guorfan You were right, but you were completely wrong about eFootball
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My favourite line:

As players accept branded (VISA lol) deals, they receive boosts to their stats and attributes, mirroring real-world sponsorship opportunities for athletes.

@EA

Now all you have to do is get the EAFC players to work for you while they play, just like we work at the self-scan checkout. But you’ll have to figure out how to do that yourself – after all, gameplay is what matters most to you. You can do it too!
 
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